National Association Of Theatre Owners (NATO)

United States · Media Production

Cinema United is the largest global trade organization for movie theater owners and exhibitors, representing over 31,000 screens in the U.S. and more than 30,000 screens in over 80 countries. Founded in 1948 and rebranded in March 2025, the organization focuses on promoting theatrical exhibition with the tagline "Moviegoing is Our Mission." Its diverse membership includes major cinema chains and independent theaters. Cinema United provides advocacy and representation for its members at various levels, supporting policies that benefit the industry. It offers membership services, including resources and networking opportunities, and conducts industry research through its affiliated non-profit, The Cinema Foundation. The organization also provides educational resources to help theater operators adapt to technological changes. With a commitment to inclusivity, over 90% of its members operate fewer than 75 screens, ensuring support for both small and large exhibitors.