When uncertainty rises, people don’t look for information, they look for someone they trust.My friends in financial services have always known this. You’re not just asking people to buy a product. You’re asking them to believe you with their money, their future, and more often than not, their personal information (income, home value, net worth, etc.)And yet, the way most firms communicate with their customers is anything but human: Cold intros, automated confirmations, templated follow-ups.It’s ...

Vidyard

🚨 The buyer journey has changed faster than most revenue teams can keep up.In 2026, I predict we finally catch up.> Attention is short.> Expectations are sky-high.> Hyper-personalization is non-negotiable.For a while now there’s been a growing gap between what buyers want and what revenue teams can realistically deliver. That gap is starting to close.At Vidyard, we’re already seeing this shift.AI agents are stepping in the moment a buyer shows intent: greeting site visitors, qualifying interest ...

Vidyard