Lotte Wellfood

South Korea · Consumer Goods

LOTTE Group (Hangul: 롯데 그룹), is South Korea's fifth largest business conglomerate. LOTTE Group consists of over 90 business units employing 60,000 people engaged in such diverse industries as candy manufacturing, beverages, hotels, fast food, retail, financial services, heavy chemicals, electronics, IT, construction, publishing, and entertainment. Lotte runs additional businesses in China, Thailand, Malaysia, Indonesia, Vietnam, India, United States, United Kingdom, Russia, Philippines, Pakistan and Poland (Lotte bought Poland's largest candy company Wedel from Kraft Foods in June 2010). Today, Lotte is the largest confectionery manufacturer in South Korea. LOTTE Group, LOTTE Confectionery was established in 1967, and has since grown to be No.1 in the delicious world of sweets. Exporting to more than 70 countries for more than US$ 2billion in annual sales, it has remained the leader in the industry through continued development of new products, adoption of diversified marketing strategies and advanced distribution methods. It has also contributed to the sophistication and globalization of the nation’s food industry with the development of technology related to foods of the future. LOTTE Confectionery plans to increase attention to its functional food business, as well as develop high value-added products, such as health foods. The company also seeks to accelerate efforts overseas, pushing ahead into markets in Asia.