Explore Edmonton Corporation

Canada · Leisure, Travel & Tourism

Explore Edmonton Corporation is Edmonton's destination management and marketing organization, focused on enhancing tourism and visitor experiences. Established in 1993, it operates under the ownership of the City of Edmonton and rebranded from the Edmonton Economic Development Corporation in 2019. The organization manages the city's visitor economy, aiming to drive inbound tourism and improve local quality of life. The corporation promotes Edmonton as a year-round destination for leisure, business, and events, targeting both domestic and international visitors. It operates key venues, including the Edmonton Convention Centre and Edmonton EXPO Centre, which host a variety of events and attract millions of visitors annually. Explore Edmonton also organizes major events like K-Days and Farmfair International, while developing marketing campaigns that highlight the city's festivals and attractions. The organization emphasizes community engagement, encouraging local residents to participate in events and act as ambassadors for the city.