Vero International

Italy · Furniture

The brand was born from the meeting of Pasquale Apollonio, founder of Level Project, with the creative direction of simple flair. It embodies fundamental values in this historical moment, promoting concepts of truth, solidity and availability translated into aesthetics, raw materials, communication, offer model and purchase mode. Italian design company Vero transforms everyday environments into contemporary places, with simplicity, honesty and timelessness. Vero products look beyond their functionality to interpret a new philosophy that believes in design as a promoter of contemporary values. Thanks to the combination of the Italian savoir-faire and the creativity of designers operating from all over the world, Vero o ers both novelties and experimentation. Vero is the spokesperson for a new era of Italian design: for those who consider inclusiveness and transparency essential values to be integrated into everydayproducts. The name refers precisely to this concept of truth (Vero means True in Italian), solidity and availability that is found in the aesthetics of the products, in the selected raw materials and in the selling methods. Small families of ready-to-order furnishings and objects that arise by intercepting the interests, needs and desires of the community by proposing a real and tangible o er, according to a launch model by drop.