Beyond Proper By Boston Proper, LLC

United States · Apparel & Fashion

Boston Proper is a women’s fashion retailer based in Boca Raton, Florida, founded in 1992. The company specializes in high-quality, on-trend apparel and accessories, primarily targeting women over 40. Originally launched as a catalog company, Boston Proper has evolved into a multi-channel e-tailer, offering exclusive designs and sophisticated fits that cater to the modern woman. The product range includes dresses, jackets, sweaters, leggings, and occasion wear, along with accessories like footwear, handbags, and jewelry. Boston Proper emphasizes unique designs with standout details and "genius cuts" to provide a balance of glamour and individuality. The brand's core demographic, referred to as "Lucy," seeks stylish, age-appropriate clothing that prioritizes fit and quality. Acquired by Brentwood Associates in 2016, Boston Proper continues to innovate in design and customer engagement. The company combines e-commerce with catalog marketing and utilizes modern technology to enhance the shopping experience. Its mission is to inspire confidence through fashion, making it a distinctive choice in the women's apparel market.