Klar increased ROAS by 32% and cut CAC by 25% by making one shift in their acquisition strategy: value-based bidding powered by predictive signals.Fresh off its $190 million Series C, Klar - one of Mexico's largest digital banks -wanted to push their acquisition strategy further.They were optimizing for credit card approvals, but approvals aren't revenue. The users who actually matter are the ones who use their card repeatedly.But that behavior doesn't surface for weeks or months. By the time it ...

Voyantis

Klar increased ROAS by 32% and cut CAC by 25% by making one shift in their acquisition strategy: value-based bidding powered by predictive signals.Fresh off its $190 million Series C, Klar - one of Mexico's largest digital banks -wanted to push their acquisition strategy further.They were optimizing for credit card approvals, but approvals aren't revenue. The users who actually matter are the ones who use their card repeatedly.But that behavior doesn't surface for weeks or months. By the time it ...

Voyantis

Klar increased ROAS by 32% and cut CAC by 25% by making one shift in their acquisition strategy: value-based bidding powered by predictive signals.Fresh off its $190 million Series C, Klar - one of Mexico's largest digital banks -wanted to push their acquisition strategy further.They were optimizing for credit card approvals, but approvals aren't revenue. The users who actually matter are the ones who use their card repeatedly.But that behavior doesn't surface for weeks or months. By the time it ...

Voyantis