Media Tradecraft

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Media Tradecraft is a media services company based in Reston, Virginia, founded in 2019. The company specializes in bespoke digital advertising and monetization services for media companies and publishers, including both large corporations and independent websites. Their expertise includes personalized monetization strategies that utilize advanced data science and custom ad technology to enhance ad revenue and site performance. Media Tradecraft offers tailored ad strategies, expert data analysis, and yield optimization to help clients maximize their digital advertising earnings. The company emphasizes understanding each client's unique needs and the changing landscape of digital advertising. Co-founded by Erik Requidan and Justin Hansen, Media Tradecraft has seen significant growth, reporting a 925% increase in revenue year-over-year since its inception. The company maintains a 100% client retention rate and an average client growth rate of 102% annually. Media Tradecraft is committed to fostering inclusivity and diversity within its team, viewing these values as essential for innovation in the ad tech industry.