HeatTrak

United States · Retail

HeatTrak, founded in 2004 by Hillel Glazer, specializes in portable heated snow and ice melting mats. The company originated from Glazer's personal experience with snow removal in northern New Jersey, leading to the creation of durable and user-friendly mats. Headquartered in Atlanta since 2014, HeatTrak has become an industry leader, serving over 200,000 customers and selling more than 840,000 mats by 2025. HeatTrak offers two main product lines: residential mats for home use, including walkways and driveways, and heavy-duty commercial mats designed for businesses and institutions. The mats feature adjustable heating settings and are made from weather-resistant materials. In 2023, the company acquired a manufacturing facility in Mexico to enhance quality control and scalability. HeatTrak operates on a direct-to-consumer model, providing accessible customer support and easy setup for its products. The company is committed to continuous innovation and plans to expand its product offerings to meet evolving winter challenges.