
LIV Golf
United Kingdom · Sports
Sports
Entertainment
Event Management
LIV Golf is a global sports league featuring individual and team competition, a 14-tournament schedule, and many of the world’s best golfers. Founded in 2021, LIV Golf League was designed to expand the game on an international level and unlock the sport’s true economic and societal potential. With tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf is growing and improving the game for fans and golfers alike. LIV Golf launched in 2022 as an eight-event ‘Invitational Series', while simultaneously backing The International Series as an exciting new addition to the Asian Tour. 2023 saw the inaugural LIV Golf League host 14 events around the world, from Adelaide to South Africa, Andalucía to Singapore, as well as launch the game’s first Team franchises, captained by some of golf’s most decorated superstars. The format, respecting the historic traditions of the game, has been optimized for modern-day sports fans: 4 days, 72 holes, no cut, and a shotgun start - offering an immersive fan experience, with a faster pace of play to drive engaging storylines. In 2024, LIV Golf further expanded the reach of the League, splitting the schedule between some of the most iconic venues across Asia, Europe and the Middle East with decorated venues in the US. The full player pathway, created in partnership with the Asian Tour, also launched, with the game’s first ever player Promotion and Relegation and Player Transfer Window. Off the course, LIV Golf League is dedicated to enhancing the well-being of its communities through its ground-breaking social impact and sustainability strategy.
2021
Founded
Sports
Industry
United Kingdom
Location
45,034
Ranking
400 employees
Size

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