Nexage (Acquired By Millennial Media)

美國 · 無線通信

Nexage is a mobile advertising platform based in Boston, specializing in programmatic mobile ad exchanges. It operates as a mobile supply-side platform (SSP) and exchange, allowing app developers, mobile web publishers, and advertisers to engage in programmatic advertising through various transaction types, including real-time bidding and private marketplaces. The platform supports a wide range of ad formats, such as rich media and video, and offers features like advanced business controls, real-time reporting, and data enrichment. These tools help customers optimize their advertising strategies and enhance targeting capabilities. Nexage serves mobile app developers, publishers, advertisers, and demand-side platforms, providing a transparent and efficient marketplace for mobile ad inventory. Acquired by AOL in 2015 and rebranded as ONE by AOL Mobile, Nexage continues to play a significant role in the mobile programmatic advertising ecosystem, integrating advanced technology to meet diverse advertising needs.