Datafy South Africa

南非 · 市場研究

Datafy is a well-established research house where we specialise in the gathering and analysis of both qualitative and quantitative data, using our various data collection expertise. Datafy boasts with a resource network covering not only the entire Sub-Saharan Africa footprint, but now expanding to Central and Northern African countries via our partner network in Nigeria. Datafy’s core capabilities include the collection and analysis of essential instore data by combining years of experience with the best technology in the field today. What makes us the current leaders in trade subject matters and consulting? Through combining our team’s extensive experience and widespread data collection capabilities we have formed two broad categories of expertise. Our Analysis team focuses on the creation of actionable data, based on real time product execution data collection within the FMCG environment and our Corrective Action team’s speciality lies in creating hourly actionable data based on Shelf Health. Datafy merged with Georgia McTaggart (formerly from Stockwatch) who now heads the Corrective Action department. Georgia, together with the Datafy team has more than two decades of FMCG experience and our service’s foundation is built on experience, exceptional Operational teamwork and vast experience in trade analysis.