Established in 1984, Haier Group is a world-leading provider of solutions for better living and digital transformation. Guided by the vision of "More Creation, More Possibilities," Haier has been included in the BrandZ™ Top 100 Most Valuable Global Brands for seven consecutive years as the world’s only IoT ecosystem brand. It has also topped Euromonitor’s Global Major Appliances Brand Rankings for 17 consecutive years. Haier Group currently owns eight listed companies, including Haier Smart Home, which is featured on both the Fortune Global 500 and World's Most Admired Companies lists. To date, the group manages a global premium brand portfolio including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy. Haier has established a robust global footprint with 10 R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing centers, and a sales network of 230,000 touchpoints. Its presence spans 160 countries, serving over 1 billion user families. In 2024, the group achieved a global revenue of RMB 401.6 billion (approx. USD 55.9 billion) and a total profit of RMB 30.2 billion. Committed to original technology, Haier has built six major industrial ecosystems—Smart Home, Comprehensive Healthcare, Digital Economy, Robotics, New Energy, and Automotive—to co-create infinite possibilities for industrial development and personalized smart life for users worldwide.
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欄位5| 公司 | 市場 | 新市場 | 動能 | 活動 | 擴張評分 |
|---|---|---|---|---|---|
 Haier你 | 0 | 0 | — | 0 | 0 |
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海爾於5月29日在越南推出高端Horizon系列冰箱,配備HCS濕度控制和磁場保鮮技術等先進技術,針對東南亞熱帶氣候需求。
海爾於2026年5月29日在越南推出高端Horizon系列雪櫃,配備先進食品保鮮技術和人工智能功能,標誌著在東南亞高端市場的戰略擴張。
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