LinkedIn

Catch me at Cannes Lions this year, but I’ll leave the French press coffee making to the professionals. ☕LinkedIn for Marketing will be hosting a series of sessions covering topics like the role of creators in B2B, how sports and marketing intersect, and more. And of course, we’ll discuss the topic on every marketers mind right now... AI Search & LLMs. For me, it comes down to one question: how do we create strategies that leverage AI responsibly while remembering what makes us human? If you’ll ...

💃 Here's my ☕ Hot Take ☕on where we are on Buyability... AND the 💥 new X-industry research 💥 we will be presenting at Cannes Lions International Festival of Creativity next month.🏁 Buyability is B2B sales & marketing 2.0 built around the reality of buying groups and organizational decision-making. It is built on THREE KEY INSIGHTS.1️⃣ Organizational buying is defensive and risk averse ✅ 2️⃣ Buyers build trust through the 3Rs of Buyability: RECOMMENDATIONS (customers, colleagues, peers, exp ...