
Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.
解鎖市場時間軸與訊號動態
過去 90 日內有 7 個訊號。
此公司進入各市場的次序 — 由最舊至最新
Beko推進資源效率技術創新
Beko推進資源效率技術創新
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Beko Global 的國際擴張與競爭對手的比較
長條顯示所比較各公司之間的相對規模。
欄位5| 公司 | 市場 | 新市場 | 動能 | 活動 | 擴張評分 |
|---|---|---|---|---|---|
Beko Global你 | 3 | 1 | -25% | 7 | 10 |
Technical Category Manager-Cooling
查看招聘Shenzhen, Guangdong, China · 上個月
Trade Marketing Specialist
查看招聘Almaty, Kazakhstan · 6個月前
Human Resources Coordinator
查看招聘10th of Ramadan, Sharkia, Egypt · 8個月前
無進行中的廣告活動
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Beko 任命 Akın Garzanlı 為 Beko 歐洲首席執行官和歐洲地區首席商務官,接替 Ragıp Balcıoğlu。
Beko任命Ragıp Balcıoğlu為首席營銷和戰略官,利用其在營銷、商務和國際銷售方面的豐富經驗,加強全球營銷影響力。
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