
Philip Morris International (PMI) is a leading international consumer goods company working to deliver a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. Since 2008, PMI has invested more than USD 15 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. In November 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the companies’ IQOS and ZYN brands. As of Q2 2025, PMI's smoke-free products were available for sale in 97 markets and smoke-free products accounted for approximately 41% of net revenues. With a strong foundation and significant expertise in life sciences, PMI announced in February 2021 its ambition to expand into wellness and healthcare areas and aims to enhance life through the delivery of seamless health experiences. For more information, please visit www.pmi.com and www.pmiscience.com. Our priority is to attract, support and keep with us diverse and unique individuals. Our global workforce of more than 69,000 people is one of our greatest strengths and the key to our success as a company. Our employees speak more than 80 languages and come from all corners of the world. PMI has also been certified as a “Global Top Employer” for the seventh consecutive year, in recognition of the high standards of excellence in our working environment and the exceptional development opportunities we offer. If you come into our offices or meet our people, you will quickly realize that at PMI everyone has the opportunity to make a difference and build phenomenal careers.
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Philip Morris International 的国际扩张与竞争对手的对比情况
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列5| 公司 | 市场 | 新市场 | 势头 | 活动 | 扩张评分 |
|---|---|---|---|---|---|
Philip Morris International你 | 48 | 3 | -15% | 172 | 35 |
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已结束韩国菲利普莫里斯推出IQOS ILUMA系列新烟弹'TEREA Riviera Pearl',特点是开始时味道清凉,按压胶囊后转为清新鲜明的口感。
韩国菲利普莫里斯推出IQOS ILUMA专用烟弹'TEREA Riviera Pearl',将调味烟弹系列扩展至六种。新产品提供清凉口感,按压胶囊时会爆发柑橘味。
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