equipifi is a fintech Software-as-a-Service (SaaS) company based in Scottsdale, Arizona, founded in 2021 by Bryce Deeney. The company specializes in empowering banks and credit unions to provide Buy Now, Pay Later (BNPL) solutions through their existing digital platforms. Its mission is to offer consumers safe and flexible financing options while helping financial institutions engage with their members during important financial moments. The company offers a white-labeled BNPL platform that integrates seamlessly into banking apps, allowing institutions to present BNPL services under their own branding. It features a proprietary decision engine that evaluates consumers' repayment capacity and provides turnkey launch support, including underwriting and marketing strategies. equipifi's platform is designed to enhance user experience, drive revenue growth, and ensure regulatory compliance, making it a unique solution tailored specifically for credit unions. With a total funding of $19 million, equipifi is recognized for its strong team culture and innovation.
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