
Established in 1984, Haier Group is a world-leading provider of solutions for better living and digital transformation. Guided by the vision of "More Creation, More Possibilities," Haier has been included in the BrandZ™ Top 100 Most Valuable Global Brands for seven consecutive years as the world’s only IoT ecosystem brand. It has also topped Euromonitor’s Global Major Appliances Brand Rankings for 17 consecutive years. Haier Group currently owns eight listed companies, including Haier Smart Home, which is featured on both the Fortune Global 500 and World's Most Admired Companies lists. To date, the group manages a global premium brand portfolio including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy. Haier has established a robust global footprint with 10 R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing centers, and a sales network of 230,000 touchpoints. Its presence spans 160 countries, serving over 1 billion user families. In 2024, the group achieved a global revenue of RMB 401.6 billion (approx. USD 55.9 billion) and a total profit of RMB 30.2 billion. Committed to original technology, Haier has built six major industrial ecosystems—Smart Home, Comprehensive Healthcare, Digital Economy, Robotics, New Energy, and Automotive—to co-create infinite possibilities for industrial development and personalized smart life for users worldwide.
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Haier 的国际扩张与竞争对手的对比情况
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列5| 公司 | 市场 | 新市场 | 势头 | 活动 | 扩张评分 |
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HRIS Director
查看职位Qingdao, Shandong, China · 3天前
AI专家
查看职位Beijing, China · 上个月
Product Manager
查看职位Dubai, United Arab Emirates · 3周前
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海尔于5月29日在越南推出高端Horizon系列冰箱,配备HCS湿度控制和磁场保鲜技术等先进技术,针对东南亚热带气候需求。
海尔于2026年5月29日在越南推出高端Horizon系列冰箱,配备先进食品保鲜技术和人工智能功能,标志着在东南亚高端市场的战略扩张。
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