The Nidecker Group is a family-owned Swiss company, established in 1887 by Henri Nidecker in Etoy, Switzerland. It is recognized as the oldest board sports company in the world. Initially focused on wooden agricultural equipment, the company transitioned to manufacturing alpine skis in 1912, followed by water skis, monoskis, and snowboards starting in 1984. Headquartered in Rolle, Switzerland, Nidecker is a global leader in the board sports industry, managing several well-known brands such as Nidecker, Flow, Jones, and Etnies. The Nidecker Group designs and manufactures a wide range of board sports equipment, with a primary focus on snowboards, bindings, and accessories. The company has a rich history of product innovation, including the development of the first steel-edged snowboard and the asymmetrical snowboard. Nidecker supports a global community of over 300 athletes and engages in events and retailer partnerships, catering to a diverse customer base that includes professional athletes and board sports enthusiasts. The company remains family-run, with Henry Nidecker as CEO, continuing its legacy of craftsmanship and innovation in the industry.
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