Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche', synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear. For further information, please visit our website: www.ysl.com
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列5| 公司 | 市场 | 新市场 | 势头 | 活动 | 扩张评分 |
|---|---|---|---|---|---|
 Yves Saint Laurent你 | 13 | 1 | -64% | 15 | 31 |
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Saint Laurent推出由Hailey Bieber主演的「Tangerine Temptation」广告,由Nadia Lee Cohen拍摄、Anthony Vaccarello创意指导,展现电影美学与强烈色彩。
Jacques Marie Mage推出灵感来自已故设计师及Yves Saint Laurent合作者Loulou de la Falaise的限量眼镜及珠宝系列。
安妮·海瑟薇、赞达亚、露皮塔·尼永奥及查理兹·塞隆分别为Elle杂志拍摄封面,代表水、土、火、风四元素,宣传克里斯托弗·诺兰执导的史诗电影《奥德赛》。
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