Sinch

One of the strongest themes from our Predictions 2026 webinar was about more than AI agent capability. It was about AI readiness.As AI agents take on more customer interactions, fragmented data and disconnected teams get exposed quickly. Spinning up AI workflows feels easy, but building the system behind it? Not so much.In our session with MEF and HubSpot, we talked about what teams are doing before they scale AI systems, and why that order matters more than most roadmaps admit.If you're thinkin ...

Customer expectations are changing quickly, and a lot of teams can feel it, even if it's hard to put into words. Customers expect more continuity. They notice when conversations don’t carry over. And they’re quicker than ever to disengage when things feel confusing or untrustworthy.In our Sinch Predictions 2026 session, we spoke with MEF and HubSpot honestly about what’s driving those shifts, where teams are getting stuck, and what leaders should be paying attention to before these challenges sh ...