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CVS Media Exchange (CMX)

cvsmediaexchange.com
विपणन और विज्ञापन200+ employeesFounded 2020🇺🇸 संयुक्त राज्य

CVS Media Exchange (CMX) is the retail media network of CVS Pharmacy®, providing a data-driven advertising platform that connects brands with CVS customers through targeted digital and in-store campaigns. CMX utilizes CVS Pharmacy’s extensive first-party data, including insights from its ExtraCare® loyalty program, to deliver highly targeted advertising solutions. With over 9,000 stores and 152 million monthly visits, CMX offers advertisers access to a large and engaged audience focused on health, wellness, and beauty. CMX provides multi-channel advertising solutions, including onsite ads on CVS.com and the CVS app, as well as offsite programmatic advertising through social media and display networks. The platform also offers real-time performance tracking and customized media strategies that leverage CVS’s loyalty data and audience segmentation. CMX serves brands in the CPG, health, wellness, and beauty sectors, emphasizing precision targeting and transparency while aligning with CVS’s commitment to privacy.

स्थापना वर्ष
2020
कर्मचारी
200+
उद्योग
विपणन और विज्ञापन
मुख्यालय
🇺🇸Rhode Island Ave, Woonsocket, Rhode Island, United States (+1)
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खुदराविपणन और विज्ञापनविज्ञापन सेवाएँप्रौद्योगिकी, सूचना और इंटरनेट

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CVS Media Exchange (CMX) is the retail media network of CVS Pharmacy®, providing a data-driven advertising platform that connects brands with CVS customers through targeted digital and in-store campaigns. CMX utilizes CVS Pharmacy’s extensive first-party data, including insights from its ExtraCare® loyalty program, to deliver highly targeted advertising solutions. With over 9,000 stores and 152 million monthly visits, CMX offers advertisers access to a large and engaged audience focused on health, wellness, and beauty. CMX provides multi-channel advertising solutions, including onsite ads on CVS.com and the CVS app, as well as offsite programmatic advertising through social media and display networks. The platform also offers real-time performance tracking and customized media strategies that leverage CVS’s loyalty data and audience segmentation. CMX serves brands in the CPG, health, wellness, and beauty sectors, emphasizing precision targeting and transparency while aligning with CVS’s commitment to privacy.

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