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Sensor Tower

Privately Held
sensortower.com
Technology, Information And Internet400+ employeesFounded 2013🇺🇸 United States

Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Digital Advertising Insights (formerly Pathmatics), helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.

Founded
2013
Employees
400+
Industry
Technology, Information And Internet
Company type
Privately Held
Headquarters
🇺🇸San Francisco, California (+6)
Specialties
Information Technology & ServicesMarketing And AdvertisingGamingTechnology, Information And Internet
7 / 15
Active markets
Japan · South Korea · Portugal
1
New markets
Vietnam
Medium
Confidence
mostly early signals
-57%
Momentum
vs prior period
46 / 100
Expansion Score
Strong
Stages4Exploring9Investing2Landing
10 signals · Last 90 days

Global expansion

Live
JapanSouth KoreaPortugal
Stages
ExploringInvestingLandingOperating
+12more marketsLocked
3 of 15 shown

Unlock the market timeline & signal feed

Activity pulse

New Hiring activity — 2 fresh signals just appeared.

Last 90 days
Hiring
2New
Hiring
Marketing & PR
1New
Events
Product & Tech
7Ended
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇰🇷South Korea1st market entered · 2024Advancing
Landing
14 signalsLanding stage
2
🇯🇵Japan2nd market entered · 2024Advancing
Landing
20 signalsLanding stage
3
🇵🇹Portugal3rd market entered · 2025Advancing
Investing
6 signalsInvesting stage
+12more marketsLocked
3 of 15 shown
Current stageLandingSetting up on the ground
Confidence46%Medium
Tracking since2024first signal

Recent signals

Hiring🇯🇵 Japanlast wk.

Agency Partner

Hiring🇰🇷 South Korea2w ago

Senior Marketing Specialist, APAC

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Good to know

Frequently Asked Questions Regarding Sensor Tower

Quick answers about Sensor Tower's business, markets, and growth signals.

Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Digital Advertising Insights (formerly Pathmatics), helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.

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