In 1968, a beauty editor asked a leading dermatologist, "Can great skin be created?" The answer: Clinique, the first-ever line of dermatologist-developed skin care, founded by The Estée Lauder Companies. Today we are sold in 107 countries worldwide, thanks to skincare, makeup, and skin services that deliver maximum results with zero irritation. While our research and testing lead the industry, ever evolving with the latest skin science, some things have not changed in over 50 years: Clinique is still allergy tested. Fragrance free. And always in service of all skin.
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How Clinique's international expansion compares to its competitors
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 CliniqueYou | 0 | 0 | — | 0 | 0 |
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Clinique enhances formula of Even Better Clinical Dark Spot Serum to appeal to new consumer groups. Marketing efforts will support the updated product.
New beauty products for 2025 include Dyson Airwrap, YSL perfume, and various skincare, makeup, and haircare items from top brands.
Model Bella Hadid shared her quick 3-5 minute beauty routine on TikTok, featuring affordable products like Clinique's Moisture Surge Sheertint Hydrator and Milani's Conceal + Perfect foundation.
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