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ROLEX

Privately Held
+2
rolex.com
Luxury Goods & Jewelry9,000+ employeesFounded 1905🇨🇭 Switzerland

The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise through a broad palette of sponsoring activities and philanthropic programmes.

Founded
1905
Employees
9,000+
Industry
Luxury Goods & Jewelry
Company type
Privately Held
Headquarters
🇨🇭Rue François-dussaud 5, Genève, 1227, Ch (+4)
Specialties
RetailLuxury Goods & JewelryManufacturing
1 / 4
Active markets
United Arab Emirates · Indonesia · Singapore
1
New markets
United Arab Emirates
Low
Confidence
mostly early signals
+100%
Momentum
vs prior period
39 / 100
Expansion Score
Developing
Stages1Exploring3Landing
7 signals · Last 90 days

Global expansion

Live
United Arab EmiratesIndonesiaSingapore
Stages
ExploringInvestingLandingOperating
+1more marketsLocked
3 of 4 shown

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Activity pulse

New Product & Tech activity — 7 fresh signals just appeared.

Last 90 days
Hiring
0
No activity
Marketing & PR
0
No activity
Product & Tech
7New
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇮🇩Indonesia1st market entered · 2025Advancing
Landing
2 signalsLanding stage
2
🇸🇬Singapore2nd market entered · 2025Advancing
Landing
2 signalsLanding stage
3
🇦🇪United Arab Emirates3rd market entered · 2026Advancing
Exploring
4 signalsExploring stage
+1more marketsLocked
3 of 4 shown
Current stageLandingSetting up on the ground
Confidence35%Low
Tracking since2025first signal

Recent signals

Product launch🇦🇪 United Arab Emirateslast mo.

FutureGrail Auctions Rare Vintage Watches

Product launch🇦🇪 United Arab Emirateslast mo.

FutureGrail Auctions Rare Timepieces Collection

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Good to know

Frequently Asked Questions Regarding ROLEX

Quick answers about ROLEX's business, markets, and growth signals.

The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise through a broad palette of sponsoring activities and philanthropic programmes.

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