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Backbase

Privately Held
+2
Financial Services2,200+ employeesFounded 2003🇳🇱 Netherlands
Headquarters
🇳🇱Amsterdam, North Holland (+10)
Industry
Financial Services
Employees
2,200+
Founded
2003
Company type
Privately Held
Ranking
#290,731

Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management. Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Asia-Pacific, Africa and Latin America.

Specialties
Financial ServicesInformation Technology & ServicesBanking
19 / 19
Active markets
Poland · United Kingdom · Spain
0
New markets
none this period
10,417
Signals
Last 90 days
-45%
Momentum
vs prior period
Expansion ScoreDeveloping
43 / 100

Global expansion

Live
PolandUnited KingdomSpain
Up to 3 markets
Last 90 days
Stages
Exploring3Committing13Expanding3Scaling0
Recent activity
Advancing30d
New90d
+16more marketsLocked
3 of 19 shown

Unlock the market timeline & signal feed

Activity pulse

New Product & Tech activity — 2 fresh signals just appeared.

Last 90 days
Hiring
26↑ +171%
Hiring
Marketing & PR
10474-40%
Advertising
Product & Tech
2New
Cloud footprint
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇪🇸Spain1st market entered · 2024
Expanding
534 signals
2
🇬🇧United Kingdom2nd market entered · 2025
Expanding
537 signals
3
🇵🇱Poland3rd market entered · 2025
Committing
543 signals
+16more marketsLocked
3 of 19 shown
Current stageExpandingGrowing a local footprint
Confidence48%Medium
Tracking since2024first signal

Recent signals

Advertising🇲🇦 Moroccotoday

There’s a big problem in banking. The frontline doesn't run on banks' systems. It runs on 40 to 50 disconnected platforms, stitched together by manual work that no dashboard captures and no budget line admits to.A customer service rep sits at a desk with three physical screens and 10 to 15 applications open just to service one customer. That's the fragmented frontline, and it's expensive and ineffective.Last week at 11:FS After Dark in London, we announced the new operating model for banks: the ...

Advertising🇹🇼 Taiwantoday

There’s a big problem in banking. The frontline doesn't run on banks' systems. It runs on 40 to 50 disconnected platforms, stitched together by manual work that no dashboard captures and no budget line admits to.A customer service rep sits at a desk with three physical screens and 10 to 15 applications open just to service one customer. That's the fragmented frontline, and it's expensive and ineffective.Last week at 11:FS After Dark in London, we announced the new operating model for banks: the ...

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Good to know

Frequently Asked Questions Regarding Backbase

Quick answers about Backbase's business, markets, and growth signals.

Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management. Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Asia-Pacific, Africa and Latin America.

800M+
Companies watched
50+
Local data sources
16
Movement signals
Daily
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