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Xiaohongshu

Privately Held
xiaohongshu.com
Software Development3,000+ employeesFounded 2011🇨🇳 China

With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, education, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions. To learn more:http://www.xiaohongshu.com

Founded
2011
Employees
3,000+
Industry
Software Development
Company type
Privately Held
Headquarters
🇨🇳Shanghai (+4)
Specialties
Information Technology & ServicesInternetConsumer ServicesSoftware Development
6 / 12
Active markets
Hong Kong SAR China · Japan · Singapore
5
New markets
United Arab Emirates · Brazil +3
Medium
Confidence
mostly early signals
+100%
Momentum
vs prior period
56 / 100
Expansion Score
Strong
Stages5Exploring7Landing
6 signals · Last 90 days

Global expansion

Live
Hong Kong SAR ChinaJapanSingapore
Stages
ExploringInvestingLandingOperating
+9more marketsLocked
3 of 12 shown

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Activity pulse

New Product & Tech activity — 6 fresh signals just appeared.

Last 90 days
Hiring
0
No activity
Marketing & PR
0
No activity
Product & Tech
6New
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇯🇵Japan1st market entered · 2022Advancing
Landing
7 signalsLanding stage
2
🇸🇬Singapore2nd market entered · 2022Advancing
Landing
7 signalsLanding stage
3
🇭🇰Hong Kong SAR China3rd market entered · 2025Advancing
Landing
9 signalsLanding stage
+9more marketsLocked
3 of 12 shown
Current stageLandingSetting up on the ground
Confidence50%Medium
Tracking since2022first signal

Recent signals

Product launch🇰🇷 South Korea2w ago

BEYOND Expo 2026 Opens in Macau

Product launch🇦🇪 United Arab Emirates2w ago

BEYOND Expo 2026 Opens in Macau

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Good to know

Frequently Asked Questions Regarding Xiaohongshu

Quick answers about Xiaohongshu's business, markets, and growth signals.

With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, education, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions. To learn more:http://www.xiaohongshu.com

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