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National Basketball Association (NBA) logo

National Basketball Association (NBA)

Privately Held
+3
nba.com
Sports26,700+ employeesFounded 1994🇺🇸 United States

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues — the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League — the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.

Founded
1994
Employees
26,700+
Industry
Sports
Company type
Privately Held
Headquarters
🇺🇸New York, NY (+1)
Specialties
SportsEntertainmentMedia
3 / 25
Active markets
China · United Kingdom · Hong Kong SAR China
0
New markets
Medium
Confidence
mostly early signals
-50%
Momentum
vs prior period
31 / 100
Expansion Score
Developing
Stages15Exploring6Investing4Landing
9 signals · Last 90 days

Global expansion

Live
ChinaUnited KingdomHong Kong SAR China
Stages
ExploringInvestingLandingOperating
+22more marketsLocked
3 of 25 shown

Unlock the market timeline & signal feed

Activity pulse

New Partnerships activity — 1 fresh signal just appeared.

Last 90 days
Hiring
7-60%
Exec move
Marketing & PR
0
No activity
Product & Tech
1Ended
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇭🇰Hong Kong SAR China1st market entered · 2014Advancing
Investing
12 signalsInvesting stage
2
🇨🇳China2nd market entered · 2019Advancing
Landing
22 signalsLanding stage
3
🇬🇧United Kingdom3rd market entered · 2024Advancing
Investing
17 signalsInvesting stage
+22more marketsLocked
3 of 25 shown
Current stageLandingSetting up on the ground
Confidence42%Medium
Tracking since2014first signal

Recent signals

Partnership🇨🇳 Chinalast wk.

LI-NING Partners with Stephen Curry

Hiring🇨🇳 China2w ago

Membership & Data Operations

Sign up to see the full signal feed

Good to know

Frequently Asked Questions Regarding National Basketball Association (NBA)

Quick answers about National Basketball Association (NBA)'s business, markets, and growth signals.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues — the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League — the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.

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