Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). The Bass Pro Tour consists of eight events and a championship streamed live on MLF NOW! which is free to stream on MajorLeagueFishing.com, the MLF mobile app and MOTV. In late 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots fishing organization, including the strongest five-fish format professional bass fishing tour, the Tackle Warehouse Pro Circuit, as well as the Toyota Series, Phoenix Bass Fishing League Presented by T-H Marine, and Abu Garcia College Fishing Presented by YETI, and High School Fishing Presented by Favorite Fishing.
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5 metrics| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
Major League FishingYou | 0 | 0 | — | 0 | 0 |
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Ohio professional angler Cole Floyd secured his first Bass Pro Tour victory at Yuengling Light Lager Stage 5 at Beaver Lake, catching 24 bass weighing 56 pounds in the final-day championship round.
A boat accident at a Major League Fishing tournament in Alabama resulted in 3 deaths and 3 injuries, leading to the event's cancellation.
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“We reach accounts the week they land in-market — not the quarter after.”
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