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As a global leader in market intelligence, we combine expert analysis, powerful proprietary data and AI-centred predictive technology to deliver the insights that drive innovation and inspire growth. For more than 50 years, we've helped the world's most ambitious brands turn uncertainty into opportunity. From identifying future consumer demand and innovation opportunities to understanding shifting global market dynamics and competitive landscapes, we give clients the clarity to act and the confidence to lead. Our team of 200+ analysts and consultants across 13 global offices combines deep category expertise with millions of data points to spot patterns early, predict change and guide smarter decisions. Trusted by more than 5,000 businesses worldwide, Mintel is your partner in turning data into direction. Together, we answer your big questions, uncover hidden trends, and help you stay ahead in a rapidly evolving world. Next starts here.
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152 signals in the last 90 days.
The order this company entered each market — oldest to newest
Account Director, Japan
Datasets Consultant
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How Mintel's international expansion compares to its competitors
MintelYouBars show relative size across the companies compared.
5 metrics| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 MintelYou | 9 | 0 | -71% | 147 | 44 |
45 roles opened in the last 90 days. Sales-led and concentrated in United Kingdom.
Tokyo, Tokyo, Japan · today
Account Director, Japan
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · last wk.
Accounts Executive
Cape Town, Western Cape, South Africa · 5d ago
Datasets Consultant
63 technologies detected across the stack.
66 active campaigns across 35 markets.
Active
Active
Active4 mentions in the last 90 days.
Halloween is evolving from a one-day event into a month-long spending season called 'Halloweenmas', with a 500% increase in related products and youth driving the trend.
Texture has become a defining aspect of food quality, influencing consumer preferences and product innovations in the food and beverage industry.
Mixue, under MIXUE Group, is expanding in the U.S. tea beverage market with affordable, high-quality drinks and seasonal menu items like Green Lemon Tea.
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“We reach accounts the week they land in-market — not the quarter after.”
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