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NielsenIQ

Privately Held
+2
nielseniq.com
Information Services25,500+ employeesFounded 1923🇺🇸 United States

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Founded
1923
Employees
25,500+
Industry
Information Services
Company type
Privately Held
Stock
nyse: NIQ
Headquarters
🇺🇸Chicago, Illinois
Specialties
Information Technology & ServicesRetailInformation ServicesConsumer Packaged Goods

Expansion Intelligence

NEW · only on Pubrio

We're tracking NielsenIQ's market expansion

Global expansion

Live
Stages
ExploringInvestingLandingOperating

Activity pulse

365 signals in the last 90 days.

Last 90 days
Hiring
202↑ +89%
Hiring
Marketing & PR
161↑ +224%
Advertising
Product & Tech
2Ended
Product launch
+2more categoriesLocked
3 of 5 shown
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Frequently Asked Questions Regarding NielsenIQ

Quick answers about NielsenIQ's business, markets, and growth signals.

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

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