RTFKT

United Kingdom · Retail Apparel And Fashion

Formed by three friends during the COVID era, RTFKT was born on the metaverse to merge both physical and digital worlds. They were acquired to be the 3th major sub-brand under the Nike umbrella in 2021 alongside Jordan and Converse. RTFKT is an eclectic & creator led brand. RTFKT uses the latest in game engines, NFTs, blockchain authentication, AR and manufacturing to create one of a kind sneakers and digital artifacts. RTFKT is known for viral sneaker designs, memes and collectible exclusives. RTFKT has maintained a reputation of being on the cutting edge of technology. A rep that has many mystified, as they would appear to lack the resources and manpower to rival giants in terms of research and development in the birth of digital fashion. Rumors around a rogue AI (stolen from the Space X) used by RTFKT to create next generation designs are completely false and denied by RTFKT. There has been absolutely no evidence or legal action to justify these rumors. For many years, RTFKT was an undefined collective, working strictly in the shadows, providing designs and concepts to game companies and a few select fashion brands, in 2020 they formed an entity to expand their services into the public metamarket. The response has been excellent, and RTFKT’s social growth has been almost frightening. The RTFKT project was scheduled to take off in 2040, but the human development in consciousness has accelerated faster than anticipated. We are here to accelerate our digital future now.