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Formula 1

Public
formula1.com
Broadcast Media Production And Distribution4,000+ employeesFounded 1999🇬🇧 United Kingdom

Formula 1® delivers the world’s greatest sports and entertainment spectacle with innovation, inclusivity, and sustainability at the heart of its future growth and value. As the global rights holders of this incredible sport our team delivers the 24-race calendar direct to our passionate fans around the globe. Everything you see on screen or at an event comes via our people at F1. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, and communications there is always a driven and talented team working to maximise the potential of the sport. We are focused on delivering the best for our fans and partners while also ensuring we do the right thing as a business and use the power of Formula 1 to make a positive contribution to the places we visit and to our own community. That is why sustainability and accessibility are part of every decision F1 makes. Our commitment to being Net Zero by 2030 is already reducing our emissions both on and off the track, and our focus on diversity and inclusion ensures everyone is welcome. This is Formula 1!

Founded
1999
Employees
4,000+
Industry
Broadcast Media Production And Distribution
Company type
Public Company
Headquarters
🇬🇧St James'​ Market, London (+1)
Specialties
SportsMedia ProductionEntertainmentMediaBroadcast Media Production and Distribution
20 / 32
Active markets
Argentina · Italy · China
1
New markets
South Korea
Medium
Confidence
mostly early signals
+6%
Momentum
vs prior period
42 / 100
Expansion Score
Developing
Stages19Exploring1Investing12Landing
37 signals · Last 90 days

Global expansion

Live
ArgentinaItalyChina
Stages
ExploringInvestingLandingOperating
+29more marketsLocked
3 of 32 shown

Unlock the market timeline & signal feed

Activity pulse

39 signals in the last 90 days.

Last 90 days
Hiring
2Ended
Exec move
Marketing & PR
13-37%
News / PR
Product & Tech
10-33%
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇦🇷Argentina1st market entered · 2024Advancing
Landing
23 signalsLanding stage
2
🇮🇹Italy2nd market entered · 2024Advancing
Landing
20 signalsLanding stage
3
🇨🇳China3rd market entered · 2025Advancing
Landing
17 signalsLanding stage
+29more marketsLocked
3 of 32 shown
Current stageLandingSetting up on the ground
Confidence47%Medium
Tracking since2024first signal

Recent signals

Partnership🇺🇾 Uruguaylast wk.

Monaco GP 2026 Broadcast Channels

Partnership🇲🇽 Mexicolast wk.

Monaco GP 2026 Broadcast Channels

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Good to know

Frequently Asked Questions Regarding Formula 1

Quick answers about Formula 1's business, markets, and growth signals.

Formula 1® delivers the world’s greatest sports and entertainment spectacle with innovation, inclusivity, and sustainability at the heart of its future growth and value. As the global rights holders of this incredible sport our team delivers the 24-race calendar direct to our passionate fans around the globe. Everything you see on screen or at an event comes via our people at F1. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, and communications there is always a driven and talented team working to maximise the potential of the sport. We are focused on delivering the best for our fans and partners while also ensuring we do the right thing as a business and use the power of Formula 1 to make a positive contribution to the places we visit and to our own community. That is why sustainability and accessibility are part of every decision F1 makes. Our commitment to being Net Zero by 2030 is already reducing our emissions both on and off the track, and our focus on diversity and inclusion ensures everyone is welcome. This is Formula 1!

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