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Strawberry

Privately Held
Hospitality3,400+ employeesFounded 2016🇳🇴 Norway
Headquarters
🇳🇴Oslo (+1)
Industry
Hospitality
Employees
3,400+
Founded
2016
Company type
Privately Held
Ranking
#378

Welcome to Strawberry – a portal to a wide variety of hotels, meetings and conferences, restaurants and spas. With over 240 hotels across the Nordics, we offer hotel brands such as Comfort Hotel®, Quality Hotel™, Clarion Hotel®, Home Hotel and Stopover Hotel, and in addition more than 40 independent hotels through Nordic Hotels & Resorts. Over 25 years ago, our journey commenced with one single hotel. Today we count over 20 000 employees and over 240 hotels at more than 100 destinations across the Nordics. Our portfolio contains both well-known chains and unique independent hotels to allow you as a guest to choose among anything ranging from modern low-cost hotels to world renowned luxury resorts. With our amazing colleagues, we have built one of the best and most diversified hotel companies in the Nordics, with a clear vision to push for change and to have room for all. Our values are Energy, Courage and Enthusiasm. Not just because it sounds cool – it’s a firmly established foundation for how we roll, which has been reinforced ever since our founder, Petter A. Stordalen, was awarded the title “Norway’s top strawberry salesman” in 1974 for his energy, courage and enthusiasm. Led by our values, we strive to create an inclusive work environment where everyone can speak up and initiate progress. Backed by our WeCare initiative, social and environmental responsibilities are consistently in focus on both internal, local and global levels.

Specialties
HospitalityTechnologySocial MediaMarketing
3 / 4
Active markets
Sweden · Taiwan · Finland
1
New markets
Denmark
22
Signals
Last 90 days
-31%
Momentum
vs prior period
Expansion ScoreDeveloping
29 / 100

Global expansion

Live
SwedenTaiwanFinland
Up to 3 markets
Last 90 days
Stages
Exploring2Committing2Expanding0Scaling0
Recent activity
Advancing30d
New90d
+1more marketsLocked
3 of 4 shown

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Activity pulse

23 signals in the last 90 days.

Last 90 days
Hiring
23-8%
Hiring
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇸🇪Sweden1st market entered · 2026
Committing
40 signals
2
🇹🇼Taiwan2nd market entered · 2026
Exploring
6 signals
3
🇫🇮Finland3rd market entered · 2026
Exploring
6 signals
+1more marketsLocked
3 of 4 shown
Current stageCommittingPutting real resources in
Confidence37%Low
Tracking since2026first signal

Recent signals

Hiring🇸🇪 Sweden2w ago

Souschef Norda

Headcount scaling🇸🇪 Sweden2w ago

17 active postings

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Good to know

Frequently Asked Questions Regarding Strawberry

Quick answers about Strawberry's business, markets, and growth signals.

Welcome to Strawberry – a portal to a wide variety of hotels, meetings and conferences, restaurants and spas. With over 240 hotels across the Nordics, we offer hotel brands such as Comfort Hotel®, Quality Hotel™, Clarion Hotel®, Home Hotel and Stopover Hotel, and in addition more than 40 independent hotels through Nordic Hotels & Resorts. Over 25 years ago, our journey commenced with one single hotel. Today we count over 20 000 employees and over 240 hotels at more than 100 destinations across the Nordics. Our portfolio contains both well-known chains and unique independent hotels to allow you as a guest to choose among anything ranging from modern low-cost hotels to world renowned luxury resorts. With our amazing colleagues, we have built one of the best and most diversified hotel companies in the Nordics, with a clear vision to push for change and to have room for all. Our values are Energy, Courage and Enthusiasm. Not just because it sounds cool – it’s a firmly established foundation for how we roll, which has been reinforced ever since our founder, Petter A. Stordalen, was awarded the title “Norway’s top strawberry salesman” in 1974 for his energy, courage and enthusiasm. Led by our values, we strive to create an inclusive work environment where everyone can speak up and initiate progress. Backed by our WeCare initiative, social and environmental responsibilities are consistently in focus on both internal, local and global levels.

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Local data sources
16
Movement signals
Daily
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