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The Pokémon Company International logo

The Pokémon Company International

Privately Held
+2
pokemon.com
Entertainment Providers1,900+ employeesFounded 1996🇺🇸 United States

Join one of the most popular children’s entertainment properties in the world! The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit https://corporate.pokemon.com/en-us/

Founded
1996
Employees
1,900+
Industry
Entertainment Providers
Company type
Privately Held
Headquarters
🇺🇸Bellevue, Washington (+3)
Specialties
EntertainmentEntertainment ProvidersVideo GamesMerchandising
10 / 16
Active markets
Japan · South Korea · United Kingdom
3
New markets
Malaysia · Philippines +1
Medium
Confidence
mostly early signals
+40%
Momentum
vs prior period
42 / 100
Expansion Score
Developing
Stages8Exploring1Investing7Landing
12 signals · Last 90 days

Global expansion

Live
JapanSouth KoreaUnited Kingdom
Stages
ExploringInvestingLandingOperating
+13more marketsLocked
3 of 16 shown

Unlock the market timeline & signal feed

Activity pulse

New Partnerships activity — 1 fresh signal just appeared.

Last 90 days
Hiring
2Ended
Hiring
Marketing & PR
0
No activity
Product & Tech
8↑ +600%
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇯🇵Japan1st market entered · 2023Advancing
Landing
21 signalsLanding stage
2
🇬🇧United Kingdom2nd market entered · 2025Advancing
Landing
10 signalsLanding stage
3
🇰🇷South Korea3rd market entered · 2025Advancing
Exploring
12 signalsExploring stage
+13more marketsLocked
3 of 16 shown
Current stageLandingSetting up on the ground
Confidence46%Medium
Tracking since2023first signal

Recent signals

Product launch🇹🇼 Taiwanlast wk.

Classico Launches Pokemon Scrubs Collection Across Asia

Product launch🇭🇰 Hong Kong SAR Chinalast wk.

Classico Launches Pokemon Scrubs Collection Across Asia

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Good to know

Frequently Asked Questions Regarding The Pokémon Company International

Quick answers about The Pokémon Company International's business, markets, and growth signals.

Join one of the most popular children’s entertainment properties in the world! The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit https://corporate.pokemon.com/en-us/

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