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XREAL logo

XREAL

Privately Held
Consumer Electronics200+ employeesFounded 2017🇨🇳 China
Headquarters
🇨🇳Beijing, Beijing (+3)
Industry
Consumer Electronics
Employees
200+
Founded
2017
Company type
Privately Held
Ranking
#1,608,121

Every now and then, a new technology comes along and changes everything. We started XREAL believing that Augmented Reality (AR) is one of those technologies and will enrich the lives of many people. Prior to XREAL, AR glasses were bulky, heavy, expensive, and stand-alone. XREAL changed all of that. We designed and manufactured cutting edge AR technologies into a pair of fashionable sunglasses that works across many platforms. Since our first product in 2019, XREAL has received strong endorsements from consumers, mobile operators, developers and investors. Today, XREAL is the world's largest consumer AR glasses company by units sold. Formerly Nreal, we're now XREAL 🕶 !

Specialties
Information Technology & ServicesEntertainmentConsumer Electronics
2 / 8
Active markets
Japan · South Korea · United Kingdom
0
New markets
none this period
3
Signals
Last 90 days
—
Momentum
vs prior period
Expansion ScoreEarly
22 / 100

Global expansion

Live
JapanSouth KoreaUnited Kingdom
Up to 3 markets
Last 90 days
Stages
Exploring7Committing0Expanding1Scaling0
Recent activity
Advancing30d
New90d
+5more marketsLocked
3 of 8 shown

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Activity pulse

3 signals in the last 90 days.

Last 90 days
Hiring
2
Hiring
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇯🇵Japan1st market entered · 2024
Exploring
3 signals
2
🇰🇷South Korea2nd market entered · 2026
Expanding
3 signals
3
🇬🇧United Kingdom3rd market entered · 2026
Exploring
3 signals
+5more marketsLocked
3 of 8 shown
Current stageExpandingGrowing a local footprint
Confidence45%Medium
Tracking since2024first signal

Recent signals

Hiring🇬🇧 United Kingdomlast mo.

Product and GTM Manager (Europe)

Hiring🇬🇧 United Kingdom2mo ago

Business Development and Account Manager (Europe)

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Good to know

Frequently Asked Questions Regarding XREAL

Quick answers about XREAL's business, markets, and growth signals.

Every now and then, a new technology comes along and changes everything. We started XREAL believing that Augmented Reality (AR) is one of those technologies and will enrich the lives of many people. Prior to XREAL, AR glasses were bulky, heavy, expensive, and stand-alone. XREAL changed all of that. We designed and manufactured cutting edge AR technologies into a pair of fashionable sunglasses that works across many platforms. Since our first product in 2019, XREAL has received strong endorsements from consumers, mobile operators, developers and investors. Today, XREAL is the world's largest consumer AR glasses company by units sold. Formerly Nreal, we're now XREAL 🕶 !

800M+
Companies watched
50+
Local data sources
16
Movement signals
Daily
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