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TRA

Privately Held
Market Research300+ employeesFounded 2007🇳🇿 New Zealand
Headquarters
🇳🇿Level 4, 106-108 Quay St, Britomart, Auckland, 1010, Nz (+6)
Industry
Market Research
Employees
300+
Founded
2007
Company type
Privately Held
Ranking
#21,671,616

We are an insight agency who believe in the art of knowing people. We work across Australia and New Zealand to use insights to solve problems and improve people's lives. We bring a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do. If you have a challenge we can help you solve or you need a fresh perspective, make sure you get in touch. Offices in Auckland, Melbourne and Sydney.

Specialties
Market ResearchConsultingAdvertising Services
1 / 1
Active markets
Australia
0
New markets
none this period
6
Signals
Last 90 days
Momentum
vs prior period
Expansion ScoreStrong
57 / 100

Global expansion

Live
Australia
Last 90 days
Stages
Exploring0Committing0Expanding1Scaling0
Recent activity
Advancing30d
New90d

Activity pulse

New Marketing & PR activity — 5 fresh signals just appeared.

Last 90 days
Hiring
1Ended
Hiring
Marketing & PR
5New
Advertising
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇦🇺Australia1st market entered · 2025
Expanding
9 signals
Current stageExpandingGrowing a local footprint
Confidence27%Low
Tracking since2025first signal

Recent signals

Advertising🇦🇺 Australia2d ago

Download our free worksheet

Advertising🇦🇺 Australia3d ago

Building a brand is a pursuit steeped in the knottiness of human emotion.And yet, a deep human understanding is often missing when designing a brand tracking program.This worksheet is a provocation of sorts for the marketing and insights leaders that are already measuring brand – but want to know more about the people behind the numbers.Download now. ...

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Good to know

Frequently Asked Questions Regarding TRA

Quick answers about TRA's business, markets, and growth signals.

We are an insight agency who believe in the art of knowing people. We work across Australia and New Zealand to use insights to solve problems and improve people's lives. We bring a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do. If you have a challenge we can help you solve or you need a fresh perspective, make sure you get in touch. Offices in Auckland, Melbourne and Sydney.

800M+
Companies watched
50+
Local data sources
16
Movement signals
Daily
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