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TRA

Privately Held
theresearchagency.com
Market Research300+ employeesFounded 2007🇳🇿 New Zealand

We are an insight agency who believe in the art of knowing people. We work across Australia and New Zealand to use insights to solve problems and improve people's lives. We bring a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do. If you have a challenge we can help you solve or you need a fresh perspective, make sure you get in touch. Offices in Auckland, Melbourne and Sydney.

Founded
2007
Employees
300+
Industry
Market Research
Company type
Privately Held
Headquarters
🇳🇿Level 4, 106-108 Quay St, Britomart, Auckland, 1010, Nz (+6)
Specialties
Market ResearchConsultingAdvertising Services
1 / 4
Active markets
Australia · United States · France
0
New markets
Medium
Confidence
mostly early signals
+100%
Momentum
vs prior period
48 / 100
Expansion Score
Strong
Stages2Exploring1Committing1Expanding
6 signals · Last 90 days

Global expansion

Live
AustraliaUnited StatesFrance
Stages
ExploringCommittingExpandingScaling
+1more marketsLocked
3 of 4 shown

Unlock the market timeline & signal feed

Activity pulse

6 signals in the last 90 days.

Last 90 days
Hiring
1Ended
Hiring
Marketing & PR
5↑ +300%
Advertising
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇺🇸United States1st market entered · 1998Advancing
Exploring
2 signalsExploring stage
2
🇦🇺Australia2nd market entered · 2022Advancing
Expanding
11 signalsExpanding stage
3
🇫🇷France3rd market entered · 2023Advancing
Exploring
2 signalsExploring stage
+1more marketsLocked
3 of 4 shown
Current stageExpandingGrowing a local footprint
Confidence50%Medium
Tracking since1998first signal

Recent signals

Advertising🇦🇺 Australia2d ago

Building a brand is a pursuit steeped in the knottiness of human emotion.And yet, a deep human understanding is often missing when designing a brand tracking program.This worksheet is a provocation of sorts for the marketing and insights leaders that are already measuring brand – but want to know more about the people behind the numbers.Download now. ...

Advertising🇦🇺 Australia2d ago

Download our free worksheet

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Good to know

Frequently Asked Questions Regarding TRA

Quick answers about TRA's business, markets, and growth signals.

We are an insight agency who believe in the art of knowing people. We work across Australia and New Zealand to use insights to solve problems and improve people's lives. We bring a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do. If you have a challenge we can help you solve or you need a fresh perspective, make sure you get in touch. Offices in Auckland, Melbourne and Sydney.

800M+
Companies watched
50+
Local data sources
16
Movement signals
Daily
Refresh
“We reach accounts the week they land in-market — not the quarter after.”
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