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Decathlon

Public
decathlon.com
Sporting Goods Manufacturing32,500+ employeesFounded 1995🇫🇷 France

We are Decathlon. We are sport. And we believe that sport brings out the best in people, especially those in teams. Our teammates are as passionate about people as they are about sport. Our values guide our daily actions: Vitality, Generosity, Responsibility, and Authenticity. We are driven by our purpose: We move people through the wonders of sport. This purpose is shared across the 70+ countries where we are present, in the 80+ sports we support, and through the products we design, engineer, produce, and distribute ourselves. Because no matter your age, background, or ability, sport should be a space where everyone grows, connects, and can be themselves. We love what we do and we dare to take risks. We have the right to fall and the opportunity to learn from it. This is lived every day by our 100,000+ teammates, who are trusted with a clear mission from day one. They take on responsibility early, supported by honest feedback and strong human connections. We are constantly working to build a workplace where everyone feels safe, respected and included. A workplace where people are free to show up as their true selves and know they belong. We take pride in creating products that are accessible while taking responsibility for our environmental impact and long-term commitment to the planet. Whether you visit one of our 1,800+ stores or connect with us online, we live by the same customer philosophy: satisfied or satisfied. The words of our founder Michel Leclercq still guide us today: "Everyday is a new starting line" We win as a team. We grow as a team. And we celebrate the wins, and the learnings, together. Are you ready to play?

Founded
1995
Employees
32,500+
Industry
Sporting Goods Manufacturing
Company type
Public Company
Headquarters
🇫🇷Villeneuve-d'Ascq, LILLE
Specialties
RetailSporting GoodsSports Equipment ManufacturingOutdoor RecreationSporting Goods Manufacturing
22 / 30
Active markets
China · Chile · Italy
12
New markets
Hungary · Argentina +10
Low
Confidence
mostly early signals
+53%
Momentum
vs prior period
37 / 100
Expansion Score
Developing
Stages7Exploring17Investing6Landing
43 signals · Last 90 days

Global expansion

Live
ChinaChileItaly
Stages
ExploringInvestingLandingOperating
+27more marketsLocked
3 of 30 shown

Unlock the market timeline & signal feed

Activity pulse

55 signals in the last 90 days.

Last 90 days
Hiring
46↑ +154%
Hiring
Marketing & PR
0
No activity
Product & Tech
1Ended
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇮🇹Italy1st market entered · 2024Advancing
Investing
12 signalsInvesting stage
2
🇨🇳China2nd market entered · 2024Advancing
Landing
24 signalsLanding stage
3
🇨🇱Chile3rd market entered · 2025Advancing
Investing
15 signalsInvesting stage
+27more marketsLocked
3 of 30 shown
Current stageLandingSetting up on the ground
Confidence40%Low
Tracking since2024first signal

Recent signals

Headcount scaling🇨🇴 Colombia3d ago

11 active postings

Headcount scaling🇹🇷 Türkiye3d ago

10 active postings

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Good to know

Frequently Asked Questions Regarding Decathlon

Quick answers about Decathlon's business, markets, and growth signals.

We are Decathlon. We are sport. And we believe that sport brings out the best in people, especially those in teams. Our teammates are as passionate about people as they are about sport. Our values guide our daily actions: Vitality, Generosity, Responsibility, and Authenticity. We are driven by our purpose: We move people through the wonders of sport. This purpose is shared across the 70+ countries where we are present, in the 80+ sports we support, and through the products we design, engineer, produce, and distribute ourselves. Because no matter your age, background, or ability, sport should be a space where everyone grows, connects, and can be themselves. We love what we do and we dare to take risks. We have the right to fall and the opportunity to learn from it. This is lived every day by our 100,000+ teammates, who are trusted with a clear mission from day one. They take on responsibility early, supported by honest feedback and strong human connections. We are constantly working to build a workplace where everyone feels safe, respected and included. A workplace where people are free to show up as their true selves and know they belong. We take pride in creating products that are accessible while taking responsibility for our environmental impact and long-term commitment to the planet. Whether you visit one of our 1,800+ stores or connect with us online, we live by the same customer philosophy: satisfied or satisfied. The words of our founder Michel Leclercq still guide us today: "Everyday is a new starting line" We win as a team. We grow as a team. And we celebrate the wins, and the learnings, together. Are you ready to play?

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