HERA International is a beauty brand that provides a variety of products including makeup, skincare, and fragrance. Their offerings include foundations, lipsticks, skincare serums, and perfumes, catering to a wide range of beauty needs and preferences.
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 HERA InternationalYou | 0 | 0 | — | 0 | 0 |
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Amorepacific opened AMORE YONGSAN flagship store in Seoul, featuring customized cosmetics, AI skin diagnostics, and multi-brand K-Beauty experiences aligned with 'Create New Beauty' vision.
Hera launches 'Sensual Lip Custom Match' service at Amore Seongsu store, offering personalized lip products with AI-based color diagnosis.
Amorepacific's Hera brand launches 'Sensual Tinted Shine Stick' in 8 shades, featuring long-lasting shine and color for 12 hours.
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