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Brooks Running

Privately Held
+3
brooksrunning.com
Retail1,700+ employeesFounded 1914🇺🇸 United States

Let’s run there is an invitation to feel like our favorite selves. It’s a challenge to venture where we’re scared to go. And it’s a promise to never remain idle. That’s why, for 110 years, Brooks has pushed the limits of motion science, engineering, and technology to create gear that helps get you there— whether it's a headspace, a feeling, or a finish line. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic. The shoes and gear we develop, the experiences we create, and the partnerships we build should help make the run inclusive and accessible for all. We are taking a comprehensive and strategic approach to ensure our values are represented in our sport. We are committed to reducing barriers to participation in the run, the running industry, and the running community.

Founded
1914
Employees
1,700+
Industry
Retail
Company type
Privately Held
Headquarters
🇺🇸Seattle, WA
Specialties
SportsRetailApparel & Fashion
3 / 6
Active markets
Vietnam · Netherlands · China
0
New markets
Low
Confidence
mostly early signals
-50%
Momentum
vs prior period
33 / 100
Expansion Score
Developing
Stages6Investing
6 signals · Last 90 days

Global expansion

Live
VietnamNetherlandsChina
Stages
ExploringInvestingLandingOperating
+3more marketsLocked
3 of 6 shown

Unlock the market timeline & signal feed

Activity pulse

7 signals in the last 90 days.

Last 90 days
Hiring
7-25%
Hiring
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇻🇳Vietnam1st market entered · 2024Advancing
Investing
25 signalsInvesting stage
2
🇳🇱Netherlands2nd market entered · 2025Advancing
Investing
15 signalsInvesting stage
3
🇨🇳China3rd market entered · 2025Advancing
Investing
6 signalsInvesting stage
+3more marketsLocked
3 of 6 shown
Current stageInvestingCommitting resources
Confidence32%Low
Tracking since2024first signal

Recent signals

Headcount scaling🇻🇳 Vietnamyesterday

11 active postings

Hiring🇻🇳 Vietnamlast wk.

Lean Implementation Manager, Asia

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Good to know

Frequently Asked Questions Regarding Brooks Running

Quick answers about Brooks Running's business, markets, and growth signals.

Let’s run there is an invitation to feel like our favorite selves. It’s a challenge to venture where we’re scared to go. And it’s a promise to never remain idle. That’s why, for 110 years, Brooks has pushed the limits of motion science, engineering, and technology to create gear that helps get you there— whether it's a headspace, a feeling, or a finish line. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic. The shoes and gear we develop, the experiences we create, and the partnerships we build should help make the run inclusive and accessible for all. We are taking a comprehensive and strategic approach to ensure our values are represented in our sport. We are committed to reducing barriers to participation in the run, the running industry, and the running community.

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