Launched in April 2008, Tmall.com (www.tmall.com) is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. A large number of international and Chinese brands and retailers have established storefronts on Tmall.com. According to iResearch, Tmall.com was China’s largest platform for brands and retailers in terms of gross merchandise volume in 2014. Launched in February 2014, Tmall Global (www.tmall.hk) is an overseas platform and an extension of Alibaba Group’s B2C Tmall.com business, which enables overseas merchants to enter China’s online retail market. By joining Tmall Global, merchants can conduct business from overseas without the need for physical operations within mainland China. International brands on Tmall Global benefit from the exposure to the hundreds of millions of visitors on Taobao Marketplace and Tmall.com. Through Tmall Global, Chinese consumers have access to a variety of branded products sourced and fulfilled from outside mainland China. Tmall.com is a business within Alibaba Group.
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Columns5| Company | Markets | New markets | Momentum | Activity | Expansion score |
|---|---|---|---|---|---|
 TmallYou | 9 | 3 | -57% | 10 | 61 |
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PUMA collaborates with Tmall for F1-themed pop-up in Shanghai, featuring immersive racing experiences and showcasing motorsport-inspired products ahead of 2026 Chinese Grand Prix.
PUMA partners with Tmall for F1-themed pop-up in Shanghai, featuring McLaren F1 driver Oscar Piastri and brand ambassador Henry Lau.
South Korea's Ministry of SMEs is recruiting 550 small businesses for global e-commerce support, offering up to 15 million won per company for platform entry and marketing on 8 major global shopping platforms.
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