Our next ComTech Morning Booster is one week away.This time, Orkhan Asif is tackling one of the most pressing questions in commercial technology right now — how do you prepare your CRM for a world where AI agents are part of your workforce?We will dig into why the shift to agentic ways of working demands more than automation. Why API-first, headless ecosystems are becoming the foundation of the commercial enterprise. And why governance and observability are not constraints — they are your only s ...

North.Consulting

The final ComTech Morning Booster of the season is coming up.Michelle Hessel is digging into one of the most misunderstood areas of B2B commercial strategy: the difference between #segmentation and #classification, and why so few companies manage to turn their models into real commercial impact.She'll break down when to use each approach, how to design models that match the right business objective, and what it takes to operationalise them across your commercial organisation.What she'll cover:1. ...

North.Consulting

Your list price looks healthy. Your pocket price is bleeding 💸Most B2B companies can tell you their list price strategy in detail. Far fewer can tell you what actually lands in their pocket after discounts, rebates, free services, shipping concessions and payment term adjustments have taken their toll. That gap is where profitability quietly disappears. Three things we see companies consistently underestimate:🫸 Salespeople aren't the problem — uncoordinated silos are. Take misaligned incentive ...

North.Consulting