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Variety

Public
+2
variety.com
Entertainment800+ employeesFounded 1905🇺🇸 United States

Variety is the #1 entertainment business news brand. Now celebrating its 119th year, Variety remains the most read showbiz publication in the world with over 30MM unique users/month and 14MM social followers. Featuring award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights and intelligent analysis of the industry’s most prominent players, Variety is the trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, Variety’s multi-platform content coverage expands across digital, mobile, social, print and branded content, events and summits. For more, visit www.variety.com

Founded
1905
Employees
800+
Industry
Entertainment
Company type
Public Company
Headquarters
🇺🇸Los Angeles, CA
Specialties
Information Technology & ServicesMedia ProductionEntertainment
1 / 2
Active markets
Germany · Lithuania
0
New markets
Medium
Confidence
mostly early signals
-75%
Momentum
vs prior period
12 / 100
Expansion Score
Early
Stages2Exploring
5 signals · Last 90 days

Global expansion

Live
GermanyLithuania
Stages
ExploringInvestingLandingOperating

Activity pulse

New Marketing & PR activity — 3 fresh signals just appeared.

Last 90 days
Hiring
0
No activity
Marketing & PR
3New
Advertising
Product & Tech
2New
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇩🇪Germany1st market entered · 2025Advancing
Exploring
2 signalsExploring stage
2
🇱🇹Lithuania2nd market entered · 2026Advancing
Exploring
1 signalExploring stage
Current stageExploringTesting the waters
Confidence46%Medium
Tracking since2025first signal

Recent signals

Advertising🇯🇵 Japan3w ago

Product launch🇩🇪 Germanylast mo.

The Bear Ends with Fifth Season

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Good to know

Frequently Asked Questions Regarding Variety

Quick answers about Variety's business, markets, and growth signals.

Variety is the #1 entertainment business news brand. Now celebrating its 119th year, Variety remains the most read showbiz publication in the world with over 30MM unique users/month and 14MM social followers. Featuring award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights and intelligent analysis of the industry’s most prominent players, Variety is the trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, Variety’s multi-platform content coverage expands across digital, mobile, social, print and branded content, events and summits. For more, visit www.variety.com

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