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SWAROVSKI

Privately Held
+3
swarovski.com
Retail Luxury Goods And Jewelry10,700+ employeesFounded 1996🇨🇭 Switzerland

Masters of Light Since 1895 Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor and crystals for Automotive. Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs around 18,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

Founded
1996
Employees
10,700+
Industry
Retail Luxury Goods And Jewelry
Company type
Privately Held
Headquarters
🇨🇭Männedorf (+12)
Specialties
Luxury Goods & JewelryFashionAccessoriesRetail Luxury Goods And Jewelry
17 / 28
Active markets
Austria · South Korea · Italy
2
New markets
Ireland · Philippines
Low
Confidence
mostly early signals
-8%
Momentum
vs prior period
33 / 100
Expansion Score
Developing
Stages8Exploring20Investing
25 signals · Last 90 days

Global expansion

Live
AustriaSouth KoreaItaly
Stages
ExploringInvestingLandingOperating
+25more marketsLocked
3 of 28 shown

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Activity pulse

27 signals in the last 90 days.

Last 90 days
Hiring
27↑ +8%
Hiring
Marketing & PR
0
No activity
Product & Tech
0
No activity
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇦🇹Austria1st market entered · 1990Advancing
Investing
34 signalsInvesting stage
2
🇮🇹Italy2nd market entered · 2014Advancing
Investing
18 signalsInvesting stage
3
🇰🇷South Korea3rd market entered · 2024Advancing
Investing
24 signalsInvesting stage
+25more marketsLocked
3 of 28 shown
Current stageInvestingCommitting resources
Confidence38%Low
Tracking since1990first signal

Recent signals

Hiring🇯🇵 Japanlast wk.

Finance Manager

Hiring🇲🇾 Malaysia2w ago

Record-To-Report Accountant

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Good to know

Frequently Asked Questions Regarding SWAROVSKI

Quick answers about SWAROVSKI's business, markets, and growth signals.

Masters of Light Since 1895 Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor and crystals for Automotive. Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs around 18,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

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