pubrio
Baobab Collection logo

Baobab Collection

Partnership
baobabcollection.com
Retail95 employeesFounded 2002🇧🇪 Belgium

Baobab Collection is a Belgian brand that creates interior perfumes and decorative objects, inspired by African landscapes. Founded in 2002, the company gained initial recognition in Tanzania and has since expanded its operations to Belgium, where it continues to develop its unique products. The brand is well-known for its scented candles and home fragrances, which are designed to be both aesthetically pleasing and fragrant. Key offerings include large multi-wick candles, permanent collections like All Seasons and Les Exclusives, and limited edition releases that align with fashion trends. Baobab Collection emphasizes high-quality, ethically sourced materials, using mineral wax from Germany, leather from Italy, and handmade ceramics from Portugal, among others. The brand targets individuals who appreciate luxury home decor and seek to enhance their living spaces with refined scents and designs.

Founded
2002
Employees
95
Industry
Retail
Company type
Partnership
Headquarters
🇧🇪Avenue Eiffel 5, Wavre, Belgium 1300, Be (+1)
Specialties
RetailLuxury Goods & JewelryHome DecorPersonal Care
0 / 1
Active markets
United States
0
New markets
Low
Confidence
mostly early signals
0%
Momentum
vs prior period
57 / 100
Expansion Score
Strong
Stages1Landing
No signals · Last 90 days

Global expansion

Live
United States
Stages
ExploringInvestingLandingOperating

Market entry timeline

The order this company entered each market — oldest to newest

1
🇺🇸United States1st market entered · 2025Advancing
Landing
1 signalLanding stage
Current stageLandingSetting up on the ground
Confidence28%Low
Tracking since2025first signal

Recent signals

Office lease🇺🇸 United States7mo ago

Baobab Collection expands to U.S. with New York boutique

Hiring🇬🇧 United Kingdom11mo ago

Junior Sales Executive

Sign up to see the full signal feed

Good to know

Frequently Asked Questions Regarding Baobab Collection

Quick answers about Baobab Collection's business, markets, and growth signals.

Baobab Collection is a Belgian brand that creates interior perfumes and decorative objects, inspired by African landscapes. Founded in 2002, the company gained initial recognition in Tanzania and has since expanded its operations to Belgium, where it continues to develop its unique products. The brand is well-known for its scented candles and home fragrances, which are designed to be both aesthetically pleasing and fragrant. Key offerings include large multi-wick candles, permanent collections like All Seasons and Les Exclusives, and limited edition releases that align with fashion trends. Baobab Collection emphasizes high-quality, ethically sourced materials, using mineral wax from Germany, leather from Italy, and handmade ceramics from Portugal, among others. The brand targets individuals who appreciate luxury home decor and seek to enhance their living spaces with refined scents and designs.

Start your journey today

Start with the platform — or start with a conversation

Use Pubrio on your own, or let our team help you with research, lead generation, or data integration.

Start Journey Image
pubrio

Pubrio glocalizes business, people, and intent data from 50+ local sources into one global graph, giving AI and revenue teams full‑market visibility.​

© 2026 Pubrio. All rights reserved.