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Subaru Of America

Privately Held
+2
subaru.com
Motor Vehicle Manufacturing3,800+ employeesFounded 1968🇺🇸 United States

The Subaru Family, by our definition, goes far beyond our family of products. It includes one of our greatest assets – our employees – as well as our Subaru family of owners, retailers, and business and community partners. We treat each other like family because we are family. Since the early days of the company, we have worked to create a culture where employees are encouraged to be themselves and are supported by everyone around them. The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. We believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. Our Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.

Founded
1968
Employees
3,800+
Industry
Motor Vehicle Manufacturing
Company type
Privately Held
Stock
tyo: 7270
Headquarters
🇺🇸Camden, NJ
Specialties
AutomotiveTransportationMotor Vehicle Manufacturing
2 / 5
Active markets
Japan · China · Spain
1
New markets
Taiwan
Low
Confidence
mostly early signals
-100%
Momentum
vs prior period
15 / 100
Expansion Score
Early
Stages3Exploring1Investing1Landing
2 signals · Last 90 days

Global expansion

Live
JapanChinaSpain
Stages
ExploringInvestingLandingOperating
+2more marketsLocked
3 of 5 shown

Unlock the market timeline & signal feed

Activity pulse

2 signals in the last 90 days.

Last 90 days
Hiring
1Ended
Exec move
Marketing & PR
0
No activity
Product & Tech
1Ended
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇯🇵Japan1st market entered · 2025Advancing
Exploring
9 signalsExploring stage
2
🇨🇳China2nd market entered · 2025Advancing
Landing
1 signalLanding stage
3
🇪🇸Spain3rd market entered · 2025Advancing
Exploring
1 signalExploring stage
+2more marketsLocked
3 of 5 shown
Current stageLandingSetting up on the ground
Confidence35%Low
Tracking since2025first signal

Recent signals

Exec move🇹🇼 Taiwanlast mo.

Interim Chief Financial Officer

Product launch🇯🇵 Japan2mo ago

Subaru Unveils 3-Row EV at NY Auto Show

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Good to know

Frequently Asked Questions Regarding Subaru Of America

Quick answers about Subaru Of America's business, markets, and growth signals.

The Subaru Family, by our definition, goes far beyond our family of products. It includes one of our greatest assets – our employees – as well as our Subaru family of owners, retailers, and business and community partners. We treat each other like family because we are family. Since the early days of the company, we have worked to create a culture where employees are encouraged to be themselves and are supported by everyone around them. The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. We believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. Our Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.

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