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AMOREPACIFIC

Public
apgroup.com
Personal Care Product Manufacturing3,700+ employeesFounded 1945🇰🇷 South Korea

Founded in 1945, Amorepacific Group is Korea's leading beauty company, operating over 30 beauty, personal care, and health care brands including Sulwhasoo, Laneige, Etude, and innisfree.

Founded
1945
Employees
3,700+
Industry
Personal Care Product Manufacturing
Company type
Public Company
Stock
ksc: 00279K.KS
Headquarters
🇰🇷Seoul, Korea (+16)
Specialties
Personal Care Product Manufacturing
6 / 9
Active markets
Malaysia · Vietnam · United States
0
New markets
Medium
Confidence
mostly early signals
+100%
Momentum
vs prior period
36 / 100
Expansion Score
Developing
Stages2Exploring4Investing3Landing
9 signals · Last 90 days

Global expansion

Live
MalaysiaVietnamUnited States
Stages
ExploringInvestingLandingOperating
+6more marketsLocked
3 of 9 shown

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Activity pulse

New Product & Tech activity — 1 fresh signal just appeared.

Last 90 days
Hiring
8↑ +67%
Hiring
Marketing & PR
0
No activity
Product & Tech
1New
Product launch
+2more categoriesLocked
3 of 5 shown

Market entry timeline

The order this company entered each market — oldest to newest

1
🇺🇸United States1st market entered · 2016Advancing
Landing
15 signalsLanding stage
2
🇻🇳Vietnam2nd market entered · 2024Advancing
Investing
18 signalsInvesting stage
3
🇲🇾Malaysia3rd market entered · 2025Advancing
Investing
20 signalsInvesting stage
+6more marketsLocked
3 of 9 shown
Current stageLandingSetting up on the ground
Confidence40%Medium
Tracking since2016first signal

Recent signals

Hiring🇫🇷 Francelast wk.

HR Business Partner

Partnership🇨🇳 China2w ago

Amorepacific Showcases K-Beauty at Hangzhou Event

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Good to know

Frequently Asked Questions Regarding AMOREPACIFIC

Quick answers about AMOREPACIFIC's business, markets, and growth signals.

Founded in 1945, Amorepacific Group is Korea's leading beauty company, operating over 30 beauty, personal care, and health care brands including Sulwhasoo, Laneige, Etude, and innisfree.

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