Market expansion intelligence
Intent signals tell you who is researching your category. Expansion Signals tell you who is entering a new market. These are different questions — and mixing them up produces the wrong outreach at the wrong time. This is the clearest breakdown of when to use each.
Intent Data
Most B2B teams treat intent data and buying signals as synonyms. They are not. Intent data tracks anonymous research behaviour. Buying signals are verifiable business events. This guide covers the difference, the limitations of each, and how to combine both.
Global Sales Intelligence
Most revenue teams track 2 of these 6 intent signals and miss the majority of the buying journey. Here's what each signal is, what it looks like in practice — in US, EU, and APAC markets — and how to act on it in 2026.