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Intent Data

Intent Data vs. Buying Signals: A Complete Guide for B2B Revenue Teams

Most B2B teams treat intent data and buying signals as synonyms. They are not. Intent data tracks anonymous research behaviour. Buying signals are verifiable business events. This guide covers the difference, the limitations of each, and how to combine both.

Global Sales Intelligence

Intent Signals in 2026: The 6 Types That Actually Predict a Buying Decision

Most revenue teams track 2 of these 6 intent signals and miss the majority of the buying journey. Here's what each signal is, what it looks like in practice — in US, EU, and APAC markets — and how to act on it in 2026.