Look who’s already made the leap to buyer-led marketing with Pubrio Intent data, before your competitors do.
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In the present market, which is full of sales approaches and strategies, it is important to evaluate the evidence cautiously before settling on which ones to put your resources into. The results are here: integrating market intention and buyer intent data leads to more success.
B2B corporations experienced a significant rise in their return on investment after utilizing intent signals. A tool is only worth the money and resources invested into it if it brings in desirable results. The advantages of intent in generating more sales are clear. Additionally, it makes sense that understanding market intent and using intent signals to approach prospects who are actively searching for a solution, instead of casting a wide net, is more likely to bring about a return on those efforts. It is not easy to convince someone to buy a product when they are not actively looking for one, making it difficult to achieve successful sales. In fact, 85% of customers are not actively present or show their desire and needs in-market at any given moment. To make the most of a salesperson's time and effort, the ideal situation is to target those 15% of customers who are actively in the market for products. Intent signals serve as a beacon to identify these customers, thereby allowing for reliable and predictable sales. Just half of sales professionals are covering the market intent and using intent data to prioritize accounts. At present, those who are not using intent are missing out. It can be an overwhelming task to decide where to focus when there are so many prospects that might be a good fit for you. Nevertheless, market / intent signals can assist in this process by filtering out the noise and determining where to begin. Reveal the market activity by knowing the market intent, making it evident when a customer's needs match your solution. The value of intent data is clear; it reveals who is ready to buy what you have to offer. You can think of intent signals as a matchmaker connecting customers with the right solutions. When you are aware of those who are ready to purchase, all that is left is to open the door and make the sale.
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