Opendorse

United States · Information Technology & Services

Opendorse is an athlete marketing and endorsement technology company founded in 2012 by former University of Nebraska football players Blake Lawrence and Adi Kunalic. Based in Lincoln, Nebraska, Opendorse has established itself as a leading platform for athletes to build, manage, and monetize their personal brands through endorsements and Name, Image, and Likeness (NIL) opportunities. The Opendorse Marketplace connects athletes with brands, fans, and organizations to facilitate endorsement deals. The platform simplifies the process for athletes to accept and share sponsored content. Opendorse also offers tools for managing the entire lifecycle of athlete endorsements, including education, content creation, and compliance. Additionally, the company has launched school-specific NIL marketplaces to provide localized endorsement opportunities for college athletes. With a customer base of over 45,000 athletes and numerous sports organizations, Opendorse plays a significant role in the sports marketing ecosystem. In 2023, it was recognized as a TIME Magazine Top 100 Most Influential Company.